WAEMU
West African Economic and Monetary Union
Customs and monetary union: common external tariff, free movement of originating products, harmonised rules.
Economic intelligence division
Identifying a market, finding a buyer or a partner, checking access conditions, organising the relationship and following it through to the deal: we connect economic operators, in Senegal and internationally.
01Our approach
Economic intelligence is an organised process of researching, qualifying, analysing and using economic, commercial, regulatory and institutional information, in compliance with the law and with ethics. Its purpose: to turn information into decisions and actions.
The information cycle
- 01
Collect
Public information, institutional databases, statistics, tenders, trade fairs, professional networks and feedback from the field.
- 02
Qualify
Check the source, date, reliability, relevance and legal status of the information.
- 03
Analyse
Turn data into trends, risks, opportunities and recommendations.
- 04
Share
Deliver the information to the right decision-maker, at the right time, in a usable format.
- 05
Act
Trigger prospecting, a business introduction, a negotiation or a representation mission.
02Our services
Business matchmaking, market intelligence and representation: choose one service or combine them to suit your project.
03Regional integration and international trade
A trade agreement is more than a legal text. For each product and each market, we use it to answer five questions:
- 01Where to sell?
- 02On what terms?
- 03With what preferences?
- 04With what proof?
- 05With what constraints?
Agreements and areas we monitor
01 02 ECOWAS
West African regional market
Trade Liberalisation Scheme, rules of origin, customs procedures and prospecting in member states.
03 AfCFTA
African continental market
Analysis by product and by market: tariff offers, rules of origin, non-tariff measures, services and investment.
04 European Union
Access to the European market
Applicable duties, rules of origin, standards, sanitary measures and labelling, identification of European buyers.
05 WTO
Multilateral framework
Monitoring of trade policies, tariff and non-tariff measures and notifications: a reference source for verification.
06 COMESA, SADC, EAC
Indian Ocean, East and Southern Africa
Prospecting and monitoring through our partners in the Comoros, Madagascar, Tanzania and Mauritius, members of these regional blocs.
Trade agreements and their implementation evolve. Any analysis intended to support a decision is dated and checked against official sources, and we verify that each agreement applies to the product, country, company and period concerned.
04Ethics
- 01Priority given to official, verifiable sources.
- 02Systematic traceability and dating of information.
- 03Confidentiality of the information our clients entrust to us.
- 04No espionage, unauthorised access or unlawful collection of any kind.
- 05Clear distinction between verified fact, analysis, hypothesis and opinion.
- 06Professional neutrality in our representation missions.
- 07No guarantee that a contract will be concluded, no excessive promises.
- 08Zero tolerance for corruption and undue influence.
05Our network
From Dakar, we rely on trusted partners to act wherever your business takes you.
7countries connected from our
Dakar headquarters, with France coming soon.
Dakar headquarters, with France coming soon.
- 01Head officeSenegalDakar
- 02PartnerComorosMoroni
- 03PartnerMadagascarASA Madagascar
- 04PartnerTanzaniaEast Africa
- 05PartnerMauritiusIndian Ocean
- 06PartnerCanadaNorth America
- 07Coming soonFranceEurope
A market to explore, a partner to find, a company to represent: tell us about your project.